Jun 16
19
Posted by serpschris [Estimated read time: 7 minutes] One of the biggest takeaways from SearchFest in Portland earlier this year was the rapidly rising importance of semantic search and structured data — in particular Schema.org . And while implementing Schema used to require a lot of changes to your site’s markup, the JSON-LD format has created a great alternative to adding microdata to a page with minimal code. Check out Mike Arnesen’s deck from his SearchFest talk, ” Understanding & Facilitating Semantic Search ,” for a great overview on using structured data
Originally posted here:
Using Google Tag Manager to Dynamically Generate Schema/JSON-LD Tags